26.2 Music

Identity design for 26.2, a new record label launched in 2026 by former Atlantic Music Group CEO Julie Greenwald and former Warner Music Group Recorded Music CEO Max Lousada in partnership with Sony Music. Created the primary label logomark and location-specific variants for New York and London, including custom numerals and letterforms. The brand is reflective of the label's ethos – a marathon philosophy of fewer artists, intentional curation, and long-term artist development.