Jay Shetty: On Purpose
Identity rebranding for On Purpose, a top-ranked podcast and wellness platform by Jay Shetty focused on mental health, mindfulness, and personal growth.
The identity was designed by myself and Garrett Hilliker to bring On Purpose into a new era—reaching wider and younger audiences with a warmer, more contemporary aesthetic that balances approachability with the organic, holistic nature of wellness culture.
Official cover artwork for Jay Shetty's On Purpose podcast, the world's number one Mental Health podcast.
Consistently in Spotify's Top 10 Podcasts with over 1 billion total listens, On Purpose has accrued numerous awards, including the 2026 Social Impact Award by iHeart for the podcast's work to spark meaningful conversations around mental health, multiple Podcast of the Year Shorty Awards, and Webby Awards.
Title design and "OP" icon exploration.
Project: Identity Rebranding
Client: Jay Shetty