Ray-Ban Meta Smartglasses

Concepting and design for Ray-Ban Meta's "Live All In" spring/summer campaign with Special Guest. Developed lifestyle moments showcasing smart glasses features including multimodal AI, video calling, and hands-free capture across 400+ print, digital, and OOH placements targeting creators, adventurers, and tech enthusiasts.

2024

Agency: Special Guest

Client: Ray-Ban Meta

Ray-Ban Meta Smartglasses

Project: Campaign

Client: Ray-Ban Meta

Agency: Special Guest

Creative Director: Lake Buckley

Creative Director: Jordan Stone

AD / Design: Mark Gierl

Copywriting: Kaity Wong

Mark Gierl is a Designer and Creative Director based in Los Angeles specializing in brand identity and campaign design. Previously serving as Design Director at Universal Music Group, contracting for NEON Rated, and working with agencies including Special Guest, Future Deluxe, and Watson for clients including Meta, Netflix, PlayStation, and Amazon Studios.

Mark Gierl

Los Angeles, CA

©2026

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