The Apprentice
Ideation and design for the marketing campaign of The Apprentice, in collaboration with Studio Pending. A portrait of the rise of a young Donald Trump under the mentorship of cutthroat lawyer Roy Cohn in 70's and 80's New York City, the provocative film from Ali Abassi debuted at Cannes and earned two Academy Award nominations for Best Actor (Sebastian Stan), and Best Supporting Actor (Jeremy Strong). Campaign work spanned print, digital, OOH, and stunts.
Multi billboard system implemented in "The Cube" in Times Square during The Apprentice's NYC premiere week.
Official premiere and premiere after party poster, centered around our concept to seed the city with reflective gold wrapped limos, and invite infamous indicted guests like former Mayor Eric Adams.
Project: Film Campaign
Client: Rich Spirit